Ports-to-Plains Strategic Plan

Marketing

Mission: Orchestrate awareness and utilization of the Ports to Plains Corridor
Goals:
  • Increase usage of corridor by increasing awareness of current and potential users.
  • Generate media coverage of Ports to Plains activities and accomplishments.

Membership Development

Mission: Increase Membership and Support of the Ports to Plains Corridor
Goals:
  • Retain current Ports to Plains Members and Increase their Participation in PTP activities.
    Identify and recruit additional private sector members, including businesses, civic organizations, and trade associations.
  • Strengthen Board of Directors.
  • Create regional working groups that meet regularly to identify and address issues facing their portion of the corridor.
  • Implement strategy for recruiting new member communities, both within the corridor and other interested parties.

Infrastructure

Mission: Act as a catalyst to spur the construction of 4-lane divided highway, associated reliever routes and rail along the length of the corridor
Goals:
  • Work to attain Trans-Texas Corridor designation for Texas portion of corridor.
  • Develop and maintain strong working relationships with the departments of transportation in the four PTP states as well as the federal level.
  • Improve rail infrastructure throughout the corridor.
  • Identify and work for implementation of other infrastructure, such as rest stops and ITS, throughout the corridor.

Economic Development

Mission: Facilitate and create economic activity and opportunity along the length of the PTP Trade Corridor
Goals:
  • Develop a set of economic indicators throughout the corridor to track economic development growth.
  • Develop specific network of contacts in Mexico and Canada.
  • Communicate business and economic development opportunities to communities and corporations along the corridor.

      
Governmental Affairs

Mission: Advocate on behalf of and in partnership with the members of the PTP Trade Coalition for federal and state funding of highway and rail transportation infrastructure.
Goals:
  • Implement coordinated effort to increase congressional support for Ports to Plains.
  • Increase Ports to Plains presence in state legislatures.
  • Strengthen partnerships with local governments along the corridor.


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