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Ports-to-Plains Strategic Plan
Marketing
| Mission: |
Orchestrate awareness and utilization of the Ports to Plains Corridor |
| Goals: |
- Increase usage of corridor by increasing awareness of current and potential users.
- Generate media coverage of Ports to Plains activities and accomplishments.
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Membership Development
| Mission: |
Increase Membership and Support of the Ports to Plains Corridor |
| Goals: |
- Retain current Ports to Plains Members and Increase their Participation in PTP activities.
Identify and recruit additional private sector members, including businesses, civic organizations, and trade associations.
- Strengthen Board of Directors.
- Create regional working groups that meet regularly to identify and address issues facing their portion of the corridor.
- Implement strategy for recruiting new member communities, both within the corridor and other interested parties.
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Infrastructure
| Mission: |
Act as a catalyst to spur the construction of 4-lane divided highway, associated reliever routes and rail along the length of the corridor |
| Goals: |
- Work to attain Trans-Texas Corridor designation for Texas portion of corridor.
- Develop and maintain strong working relationships with the departments of transportation in the four PTP states as well as the federal level.
- Improve rail infrastructure throughout the corridor.
- Identify and work for implementation of other infrastructure, such as rest stops and ITS, throughout the corridor.
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Economic Development
| Mission: |
Facilitate and create economic activity and opportunity along the length of the PTP Trade Corridor |
| Goals: |
- Develop a set of economic indicators throughout the corridor to track economic development growth.
- Develop specific network of contacts in Mexico and Canada.
- Communicate business and economic development opportunities to communities and corporations along the corridor.
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Governmental Affairs
| Mission: |
Advocate on behalf of and in partnership with the members of the PTP Trade Coalition for federal and state funding of highway and rail transportation infrastructure. |
| Goals: |
- Implement coordinated effort to increase congressional support for Ports to Plains.
- Increase Ports to Plains presence in state legislatures.
- Strengthen partnerships with local governments along the corridor.
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