What is a Micro-site?

A micro-site is a website (online property) concentrated on a very specific product or service. They can range in size from a single landing page to several linked pages, to an interactive flash experience based around that particular product or service; helping to bring focus and relevancy to a specific product or service.

Micro-sites are supplemental web sites focusing on a niche market specific to a destination or organization or focus on your overall online presence. The purpose of a micro-site is to reach a specific set of visitors.

• Introduction or extension of your organization
• Themed pages linked from your main site
• A stand-alone site with a small to large amount of content
• A contest site
• A special promotion or product launch site
• A viral marketing campaign site

• When launching or re-launching a website, including Viral Marketing Campaign
• When launching a contest or promoting an upcoming event
• When promoting a short-lived product or solution
• When providing very specific information
• When starting a new service or product
• When launching a new product, product line or testing environment
• When testing a new focus or branding strategy
• SEO (search engine optimization): To Leverage a keyword rich Domain / URL
• SEO (search engine optimization): To Help Build External Links to a Main Site; improve ranking

• Micro-sites provide complete information on a niche market that is unique to your organization or destination. Your main web site often provides a general overview of all features, products, services and amenities, while a micro-site offers detailed information on one aspect or component of your organization to better provide target audiences (visitors) with desired information.
• Micro-sites increase exposure and awareness of the organization. Not only can visitors find complete information about the organization from your main web site, they can also find very targeted and specific information from your micro-sites. Micro-sites give you an additional way to get in front of your target audiences and increase awareness of your organization.
• Micro-sites enable you to enhance your targeted audience experiences, by providing complete topical information on an area of interest within your organization.

• "50% of visitors to any website will only look at the home page, then leave"
• The ability to use any available technology to communicate your message
• Visitors can be engaged with greater interaction
• The audience can be targeted with greater precision
• Several micro-sites can be used to test the viability of different approaches
• Micro-sites help collect visitor data
• Opt-in data about visitors can be used for future campaigns

What are the benefits?

Branding

• Increase your current brand and exposure
• A micro-site gives you the opportunity to break away from your brand, which may or may not be restricting the growth of one of your products or services.

Alternative to offering your online visitors too many choices and no obvious path through your site from the initial landing for a “call to action”.

Traditional websites that offer so many different products and services on a single site - it may not be possible to go into too much detail on each one. A micro-site offers the freedom to go into more details, like specifications, history, press coverage, etc.

Micro-sites help to communicate a clear message to a focused set of visitors: Your audiences are more likely to respond if the website seems relevant to them in terms of graphic design and tone.

Micro-sites will help to establish you as an expert, which people (visitors) will remember. Micro-sites can be used to address your “Jack of all, master of none” perception.

Website visitors will be presented with exactly what they want without having to look for it. The whole site can be geared towards a single call to action.

Micro-sites can be created for mail campaigns as a landing point, specifically designed for the offer and reflecting the branding, design and tone of the printed piece to aid the transition from one media type to another.

Micro-sites can be used for new product/service launches. It gives your product an identity of its own and sets it apart from everything you have done in the past.

For pricing and additional information please contact Duffy Hinkle @ duffy.hinkle@portstoplains.com or (806) 775-3373